Set design, menu design & creative assets for two launch events celebrating the release of Piece By Piece - The biopic of Pharrell Williams told through Lego.
Credits -
Company: Universal Pictures UK, KINDE
Photography: Johnathan Williams, Mikaela Smila
To highlight the 'playful' & 'out of this world' themes of the film, I designed a custom Lego station for the launch. Guests were able to build and customise their own mini-figure to take home as a memento from the evening.
For the main activation I designed an interactive ‘Guess The Song’ game was that was featured at both events. Inviting guests to test their knowledge of Pharrell's music by seeing if they could guess the song from the Lego inspired emojis. Each box could then be turned around to reveal the correct answer.
For the second event I designed a photo activation inspired by a recording studio, complete with 3D logo and record plaques.
Other creative assets I designed for both events included: custom popcorn boxes, food & drinks menus and printed photo booth frames.
